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For my fellow parents, we have a 22 month old who recently discovered this lovely word. 

Why? Why? Why?

It fun to see his progression and curiosity.

And yet, he reminds me how little we ask – Why? – as adults. 

We tend to fall in line with the way things are, the motions of life. 

Our company does it this way, it’s always been like that.  

This has been our sales process, or that is they way we market to our audience.  

That may work for them, but not for us.

Maybe, now, more than ever. We should be asking…


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