Lumpy mail is like the dad bod for marketing right?! 😂
This week I'm reading, The 1-Page Marketing Plan, by Allan Dib for a business book club - shout out Leo Quinn for putting it together.
In the book, he talks about the concept of "Lumpy mail", where you literally add a physical object in an envelope that your sending out to someone - and how powerful this method can be when you add it to your marketing strategy.
Why? Because almost 99.9 % of the time, they are going to open that envelope first to see what the @#$% is inside!
And that creates attention, which is what you've been looking for.
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Ready to create something lumpy? Send us a message and let's talk!
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