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Belonging: an affinity for a place or situation. 

In business, there really is no silver bullet for success. 


If you can build a brand that creates belonging. 

The emotional connection of, “yea I’m all about X, they’re just the best”. 

The math will show itself. 

Don’t worry about building the perfect brand. 

Focus on creating belonging. 

After all, that’s the brand you really want in the end. 

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